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Mobiler of the Year 2023 – New Sponsor Ice Cream Direct, Soft Ice Creams

Calling all ICA Mobilers! 

Entry for Mobiler of the Year 2023 is now open!

Mobiler of the Year is a fantastic opportunity to market your business and raise your profile but don’t just take it from us, here is what some of our previous winners had to say:

“Since the award I have had more media attention than in the last forty years as a mobiler”

“I’ve noticed new people on the round coming out and congratulating us on winning and then buying an ice cream at the same time”

We have been getting a lot more bookings from new companies and event organisers”

“Even from just reaching the final you will see the rewards”

Main Sponsor

Soft Ice Cream

We are delighted to announce this year we have a new sponsor for this prestigious mobiling competition Ice Cream Direct.Ice Cream Direct are a well-established company providing national coverage for Kelly’s Dairy Soft Ice Cream Mix, their own Softee Whip brands and other ice cream mixes and have been a supporter of Ice Cream Alliance for many years.

“We are proud to sponsor the 2023 Mobiler of the Year competition, providing us with the opportunity to support and celebrate the Great British tradition of mobiling and the dedicated people within the industry”.

Rules

  • You have to be an ICA member
  • You must be available for an interview at the Expo, should you reach the finals 
  • Last year’s winner and anyone from the same company cannot enter

How to Enter

Please contact Kashif via email at kashif@ice-cream.org or call on 01332 203333 to register your interest and arrange to pay your entry fee which is £99.00 plus VAT. Once you have paid your fee, a link to a SharePoint folder will be given for you to send your entry form and supporting documents to us.

  1. Contact Details
    • Name
    • Business Name
    • Membership Number
    • Address
    • Telephone Number
    • Email
  2. Entrant’s trading history (For example how you began and how long you have been running)
  3. Usual round worked by entrant (You can include specific venues)
  4. Brief description of Vehicle used
  5. What are the entrant’s thoughts on mobiling?
  6. How does the entrant promote themselves and the UK industry?

Please include a maximum of 20 photos (especially of you in/with your vehicle/s) and any evidence of activities (such as news articles, charity events etc). 

Your application must be submitted to the ICA’s SharePoint folder account by 4.00p.m on Friday 25th November 2022. The link will be sent to you in due course.

How does the judging process work?

All applications will be reviewed and narrowed down to three finalists by the ICA Board of Directors during the December Board Meeting. The finalists will be notified of their entry into the final stage of the competition in mid-December.

All three finalists will attend an interview at the Ice Cream & Artisan Food Show on Wednesday 8th February 2023 in Harrogate. During this interview you will be asked to present your portfolio and several relevant questions regarding your role, which will be sent to you in advance.

What will I gain from winning this competition?

  • The winner will be announced at the ICA Award Night Dinner on Wednesday 8th February at the Crowne Plaza Hotel in Harrogate. You will be awarded a silver trophy and certificate
  • Given valuable publicity in regional and national press through our PR partners 
  • Standard ICA membership (worth £242)
  • £1000 of product from our main sponsor Ice Cream Direct
  • Opportunity to write four articles in our ‘Ice Cream’ magazine
  • Runner up and 3rd place winners will also be awarded at the ICA Award Night with a trophy and certificate.

*All finalists receive digital artwork*

Please note, due to COVID 19 – dates and judging location indicated are subject to change. The ICA reserves the right to delay judging and therefore amend the dates associated with it, according to Government advice.

Harrogate Ice Cream Van Man Wins Gold

John Taylor from ice cream van business C and M Ices in Harrogate has won a Gold Medal for his fantastic Mr Whippy ice cream at the National Ice Cream Championships 2021 run by the Ice Cream Alliance (ICA), the sector’s UK trade association. This is the most prestigious ice cream competition in the country which has been running for 76 years. 

“Winning this award, especially given the unusual situation we all find ourselves in, was a massive surprise,” exclaimed John. “I am not often lost for words but the moment it was announced I was literally speechless. As an ice cream van operator you can’t get a much more prestigious award, and it proves to everyone we put quality products as a core part of our trading.”

C and M Ices was established in 1889 and remains a family business. John is the 4th generation and has been working in ice cream vans since he left school (over 25 years ago). John can be found in one of his vans pitched outside the Victoria Shopping Centre in Harrogate most days, weather permitting. He also has a van in the Coach Street car park in Skipton on market days. John and his team also cater for events and weddings.

The championships are normally held at the Ice Cream and Artisan Food Show in Harrogate and hundreds of products are submitted across thirteen categories. Because of the pandemic this show was cancelled.

“The ICA decided that despite lockdowns and severe restrictions on trading we needed to show our sectors resilience by continuing with these annual awards,” commented Zelica Carr, ICA CEO. “I want to thank all those who entered and our dedicated panel of judges who tasted the entries and selected winners in a socially distanced and Covid secure procedure at our head office.”

“Congratulations to John,” added Zelica. “There was very stiff competition in all the categories so to win gold is a very big achievement.”

Ice cream parlours and ice cream vans have been hard hit in this pandemic losing a total of £289million in income in 2020*. That is just the tip of the iceberg when you add lost ice cream sales in cafes, restaurants and hotels and the economic impact to businesses along the supply chain – manufacturers, flavour houses, wholesalers and others. That is why the ICA has launched Great British Ice Cream Staycation campaign, in which Pinks Parlour is participating, to support ice cream sales in the hospitality sector.

For more information on C and M Ices visit: www.harrogateicecream.co.uk

For more information on the ICA visit:  www.ice-cream.org

*The ICA surveyed members in March 2021

Pinks Ice Cream Parlour Scoops Prestigious Ice Cream Awards

Pinks Parlour, Waterloo Square, Bognor Regis has won three awards at the National Ice Cream Championships 2021 run by the Ice Cream Alliance (ICA), the sector’s UK trade association. Their Vegan Pina Colada and Pistachio flavours beat all comers in this, the most prestigious ice cream competition in the country which has been running for 76 years.

“I’m so delighted to have won,” exclaimed Katy Alston, owner and founder. “When we first opened we could only offer ice lollies to our customers who were dairy intolerant. Now we have won an award for our Vegan Pina Colada!” Katy added: “Bognor Regis is a wonderful place full of lovely people and we’re honoured to be making our wonderful homemade gelato ice cream for them.”

Former ice cream van maestro Katy decided to expand in 2019 by opening her first parlour investing in the newest equipment to make the finest gelato ice cream they could. They learned best practice and recipes from both their colleagues in the ICA and their travels round Italy. Just two years later Katy and son Henri and the team are winning awards.

The championships are normally held at the Ice Cream and Artisan Food Show in Harrogate and hundreds of products are submitted across thirteen categories. Because of the pandemic this show was cancelled.

“The ICA decided that despite lockdowns and severe restrictions on trading we needed to show our sectors resilience by continuing with these annual awards,” commented Zelica Carr, ICA CEO. “I want to thank all those who entered and our dedicated panel of judges who tasted the entries and selected winners in a socially distanced and Covid secure procedure at our head office.”

“Congratulations to Katy and her team,” added Zelica. “There was very stiff competition in all the categories so to win three times is a big achievement.”

Ice cream parlours and ice cream vans have been hard hit in this pandemic losing a total of £289million in income in 2020*. That is just the tip of the iceberg when you add lost ice cream sales in cafes, restaurants and hotels and the economic impact to businesses along the supply chain – manufacturers, flavour houses, wholesalers and others. That is why the ICA has launched Great British Ice Cream Staycation campaign, in which Pinks Parlour is participating, to support ice cream sales in the hospitality sector.

For more information on Pinks Parlour visit: www.pinksparlour.co.uk

For more information on the ICA visit:  www.ice-cream.org

*The ICA surveyed members in March 2021

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