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Mobiler of the Year 2023 – New Sponsor Ice Cream Direct, Soft Ice Creams

Calling all ICA Mobilers! 

Entry for Mobiler of the Year 2023 is now open!

Mobiler of the Year is a fantastic opportunity to market your business and raise your profile but don’t just take it from us, here is what some of our previous winners had to say:

“Since the award I have had more media attention than in the last forty years as a mobiler”

“I’ve noticed new people on the round coming out and congratulating us on winning and then buying an ice cream at the same time”

We have been getting a lot more bookings from new companies and event organisers”

“Even from just reaching the final you will see the rewards”

Main Sponsor

Soft Ice Cream

We are delighted to announce this year we have a new sponsor for this prestigious mobiling competition Ice Cream Direct.Ice Cream Direct are a well-established company providing national coverage for Kelly’s Dairy Soft Ice Cream Mix, their own Softee Whip brands and other ice cream mixes and have been a supporter of Ice Cream Alliance for many years.

“We are proud to sponsor the 2023 Mobiler of the Year competition, providing us with the opportunity to support and celebrate the Great British tradition of mobiling and the dedicated people within the industry”.

Rules

  • You have to be an ICA member
  • You must be available for an interview at the Expo, should you reach the finals 
  • Last year’s winner and anyone from the same company cannot enter

How to Enter

Please contact Kashif via email at kashif@ice-cream.org or call on 01332 203333 to register your interest and arrange to pay your entry fee which is £99.00 plus VAT. Once you have paid your fee, a link to a SharePoint folder will be given for you to send your entry form and supporting documents to us.

  1. Contact Details
    • Name
    • Business Name
    • Membership Number
    • Address
    • Telephone Number
    • Email
  2. Entrant’s trading history (For example how you began and how long you have been running)
  3. Usual round worked by entrant (You can include specific venues)
  4. Brief description of Vehicle used
  5. What are the entrant’s thoughts on mobiling?
  6. How does the entrant promote themselves and the UK industry?

Please include a maximum of 20 photos (especially of you in/with your vehicle/s) and any evidence of activities (such as news articles, charity events etc). 

Your application must be submitted to the ICA’s SharePoint folder account by 4.00p.m on Friday 25th November 2022. The link will be sent to you in due course.

How does the judging process work?

All applications will be reviewed and narrowed down to three finalists by the ICA Board of Directors during the December Board Meeting. The finalists will be notified of their entry into the final stage of the competition in mid-December.

All three finalists will attend an interview at the Ice Cream & Artisan Food Show on Wednesday 8th February 2023 in Harrogate. During this interview you will be asked to present your portfolio and several relevant questions regarding your role, which will be sent to you in advance.

What will I gain from winning this competition?

  • The winner will be announced at the ICA Award Night Dinner on Wednesday 8th February at the Crowne Plaza Hotel in Harrogate. You will be awarded a silver trophy and certificate
  • Given valuable publicity in regional and national press through our PR partners 
  • Standard ICA membership (worth £242)
  • £1000 of product from our main sponsor Ice Cream Direct
  • Opportunity to write four articles in our ‘Ice Cream’ magazine
  • Runner up and 3rd place winners will also be awarded at the ICA Award Night with a trophy and certificate.

*All finalists receive digital artwork*

Please note, due to COVID 19 – dates and judging location indicated are subject to change. The ICA reserves the right to delay judging and therefore amend the dates associated with it, according to Government advice.

A Newcastle, Co. Down Business Scoops Prestigious Ice Cream Award

Lick Gelato of Newscastle, Co. Down has won a Gold Medal and Trophy at the National Ice Cream Championships 2021 run by the Ice Cream Alliance (ICA), the sector’s UK trade association. Their delicious toffee ice cream beat all comers in this, the most prestigious ice cream competition in the country which has been running for 76 years. 

“We are absolutely over the moon and back with our award,” exclaimed Lick Gelato co-founder Simon Welby. “When we were watching the presentation live it was a state of near disbelief and elation at the same time when we were announced as the winner. This award is a massive deal and achievement for us as a very young business in the ice cream world.”

Lick Gelato specialises in handcrafted artisan gelato and was founded by Simon, Jo-Ann and Seth just six years ago. They spent approximately a year developing their own, secret recipe at Loughrey College with the help of their technical team before opening their bricks and mortar shop on Central Promenade. Lick Gelato employs a total of eight hardworking and dedicated ice cream engineers who provide a memorable experience when people visit their store.

The championships are normally held at the Ice Cream and Artisan Food Show in Harrogate and hundreds of products are submitted across thirteen categories. Because of the pandemic this show was cancelled.

“The ICA decided that despite lockdowns and severe restrictions on trading we needed to show our sectors resilience by continuing with these annual awards,” commented Zelica Carr, ICA CEO. “I want to thank all those who entered and our dedicated panel of judges who tasted the entries and selected winners in a socially distanced and Covid secure procedure at our head office.”

“Congratulations to Simon and his team,” added Zelica. “There was very stiff competition in all the categories so to win gold is a big achievement.”

Ice cream parlours and ice cream vans have been hard hit in this pandemic losing a total of £289million in income in 2020*. That is just the tip of the iceberg when you add lost ice cream sales in cafes, restaurants and hotels and the economic impact to businesses along the supply chain – manufacturers, flavour houses, wholesalers and others. That is why the ICA has launched Great British Ice Cream Staycation campaign, in which Pinks Parlour is participating, to support ice cream sales in the hospitality sector.

For more information on Lick Gelato visit: www.lickgelato.com /  @LickGelatoNI

For more information on the ICA visit:  www.ice-cream.org

*The ICA surveyed members in March 2021

Fochabers Ice Cream Parlour – Chocolate Champions Again

Fochabers Ice Cream Parlour in the High Street has been crowned chocolate champion at the National Ice Cream Championships 2021 run by the Ice Cream Alliance (ICA), the sector’s UK trade association. This is the most prestigious ice cream competition in the country and has been running for 76 years. 

“We are so excited to have won – especially during these tough times,” exclaimed Sheila Gray, owner of Fochabers Ice Cream Parlour. “We’ve been closed for four months this year and we were shut for four months last year too. But this gives us a massive boost and its good for the staff – I have a great team – and good for the village.”

This award-winning ice cream establishment has been going for 11 years and employs eight people. It is renowned for its multi-award winning Chocolate Ice Cream (they have won this Gold Medal four times!). Sheila added: “I’ve never made this much chocolate ice cream ever before!”

The championships are normally held at the Ice Cream and Artisan Food Show in Harrogate and hundreds of products are submitted across thirteen categories. Because of the pandemic this show was cancelled.

“The ICA decided that despite lockdowns and severe restrictions on trading we needed to show our sectors resilience by continuing with these annual awards,” commented Zelica Carr, ICA CEO. “I want to thank all those who entered and our dedicated panel of judges who tasted the entries and selected winners in a socially distanced and Covid secure procedure at our head office.”

“Congratulations to Sheila and her team,” added Zelica. “There was very stiff competition in this category so to win Gold is a big achievement – and to have won this award four times is unheard of.”

Ice cream parlours and ice cream vans have been hard hit in this pandemic losing a total of £289million in income in 2020*. That is just the tip of the iceberg when you add lost ice cream sales in cafes, restaurants and hotels and the economic impact to businesses along the supply chain – manufacturers, flavour houses, wholesalers and others. That is why the ICA has launched Great British Ice Cream Staycation campaign, in which Pinks Parlour is participating, to support ice cream sales in the hospitality sector.

For more information on Fochabers Ice Cream Parlour: www.fochabersicecream.co.uk

For more information on the ICA visit:  www.ice-cream.org

*The ICA surveyed members in March 2021

Mobiler of the Year 2021

A massive congratulations to Jimmy Robinson, Mobiler of the Year 2021.

“I still remember my first day out in the van how much I loved it, being my own boss, I even remember, my takings of £76, & thinking this was great. I put my heart, soul, and drive into my ice cream business. 

Through a lot of hard work and a lot of ups and downs over the years, with fantastic family support me through them. I am very proud to have the biggest operation in N.I. I am in my thirty-fifth year selling ice cream and am still thinking about how we can make improvements to our business”.

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