Ice Cream Direct (Central) Ltd is a well-established company providing soft ice cream mix supplies to the trade.

We pride ourselves in being the main distributor, and providing national coverage for Kelly’s Dairy Soft Ice Cream Mix alongside our own Softee Whip brands and other ice cream mixes in either mixed pallet COMBOs of both soft cream mix and Cadbury’s 99 Flakes, or in full pallets.

Our subsidiary company, Sprinkles and More, sells both Kelly’s and Movenpick accessories to enable our customers to create a complete professional profile.