skip to Main Content

Pinks Ice Cream Parlour Scoops Prestigious Ice Cream Awards

Pinks Parlour, Waterloo Square, Bognor Regis has won three awards at the National Ice Cream Championships 2021 run by the Ice Cream Alliance (ICA), the sector’s UK trade association. Their Vegan Pina Colada and Pistachio flavours beat all comers in this, the most prestigious ice cream competition in the country which has been running for 76 years.

“I’m so delighted to have won,” exclaimed Katy Alston, owner and founder. “When we first opened we could only offer ice lollies to our customers who were dairy intolerant. Now we have won an award for our Vegan Pina Colada!” Katy added: “Bognor Regis is a wonderful place full of lovely people and we’re honoured to be making our wonderful homemade gelato ice cream for them.”

Former ice cream van maestro Katy decided to expand in 2019 by opening her first parlour investing in the newest equipment to make the finest gelato ice cream they could. They learned best practice and recipes from both their colleagues in the ICA and their travels round Italy. Just two years later Katy and son Henri and the team are winning awards.

The championships are normally held at the Ice Cream and Artisan Food Show in Harrogate and hundreds of products are submitted across thirteen categories. Because of the pandemic this show was cancelled.

“The ICA decided that despite lockdowns and severe restrictions on trading we needed to show our sectors resilience by continuing with these annual awards,” commented Zelica Carr, ICA CEO. “I want to thank all those who entered and our dedicated panel of judges who tasted the entries and selected winners in a socially distanced and Covid secure procedure at our head office.”

“Congratulations to Katy and her team,” added Zelica. “There was very stiff competition in all the categories so to win three times is a big achievement.”

Ice cream parlours and ice cream vans have been hard hit in this pandemic losing a total of £289million in income in 2020*. That is just the tip of the iceberg when you add lost ice cream sales in cafes, restaurants and hotels and the economic impact to businesses along the supply chain – manufacturers, flavour houses, wholesalers and others. That is why the ICA has launched Great British Ice Cream Staycation campaign, in which Pinks Parlour is participating, to support ice cream sales in the hospitality sector.

For more information on Pinks Parlour visit:

For more information on the ICA visit:

*The ICA surveyed members in March 2021


01332 203 333

Email ICA

newsletter sign up

newsletter sign up

Back To Top