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THE

PARLOUR

OF THE YEAR

Competition 2024

MAIN COMPETITION SPONSOR

WHAT IS THE PARLOUR OF THE YEAR

Competition 2024

Our brand-new prestigious competition is ready! Over the years we have seen the best ice creams and mobilers go head-to-head for supremacy under the Ice Cream Alliance banner and now it is time for the best ice cream parlours to compete yet again. This is Parlour of the Year 2024, brought to you by The Ice Cream Alliance & RSS Hereford. Has your parlour got what it takes? 

BENEFITS
OF ENTERING

  • All applicants to be graded and given a score out of 5 scoops – scoop rating given as a sticker to be displayed in their parlour
  • Five finalists to receive additional certificate signifying their final position
  • £1000 towards a trip to Rimini, Italy provided by RSS Hereford
“After our win, our figures are up circa 25% on the same period last year so we would definitely recommend having a go” – Caliendo’s Gelato (Parlour of the Year 2023 Winner)

General entry requirements

  • The parlour must be located in the UK
  • Registration as a Food Business with your Local Authority or Food Standards Authority
  • Only the registered parlour owners or an authorised person running the premises can submit entry
  • Must be a retail premise selling Ice cream and other commodities that has inside and/or outside tables or areas for customers to consume the products purchased at that sit (excludes mobile, carts, pop up shops or temporary premises that do not include areas for customers to eat ice cream)

JUDGING CRITERIA

Parlour Info – 5 out of 100 total points

  • Includes: washroom facilities, table or counter service, number of staff, amount of seating etc

Technical Compliance – 40 out of 100 total points

  • Use of staff uniforms and PPE
  • Allergen control procedures
  • Product claims and verification – such as gluten free etc
  • Product labelling
  • Management of CCP’s from HACCP
  • Premise checks performed
  • Health and safety procedure
  • Staff welfare

Written statement – 20 out of 100 total points

  • Maximum 800 words
  • Description of business and its stand out qualities
  • Novel products, interaction with the local community etc

Portfolio – 35 out of 100 total points

  • Either a video presentation (max 4 minutes) or hard copy presentation (Max 8 pages)
  • Showcase the best of your parlour e.g., the parlour as a whole, staff working, cabinet displays, fund raising activities etc

REGISTER FOR
PARLOUR OF THE YEAR

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PARLOUR OF THE YEAR FAQs

  • Members = £300 + VAT
  • Non-members = £500 + VAT

Please email kashif@ice-cream.org for an application form and more information on the competition

  • March 31st 2024 is the application deadline

Please email kashif@ice-cream.org for an application form and more information on the competition

GET IN TOUCH

01332 203 333

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