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ONLINE EXHIBITOR MANUAL

SHELL SCHEME

Please review the information below carefully and complete all required forms. This information is essential to ensure your stand design complies with the event’s health and safety regulations, venue requirements, and build guidelines. Providing these details in full and on time will help us approve your stand plans smoothly and avoid any delays during build-up.

The shell scheme only includes wall panels, the shell structure, and carpet. Please note that any additional services you require will incur extra costs.

Any tab with red text is required and must be fully completed by all exhibitors. Non-completion may lead to enforcement actions by the organisers or venue.

Any tab with blue text contains forms that must be completed if you require these services for your stand. Please review carefully to determine whether these services are needed based on your requirements.

Please upload your public liability insurance using the button below.

Please click the button below to upload your documents.

Upload Documents

Please provide the exact name you would like displayed on the shell scheme graphic. Once submitted, this name cannot be changed.

Submit Business Name

For shell schemes that are not in a row, please indicate the number of panels required. Refer to the stand plan when considering your layout.

Submit Form

Please click the button below to complete the online form and declare that you will adhere to all NEC Site Rules. This confirmation is required for all exhibitors to ensure compliance with the venue’s health, safety, and operational standards.

Sign Form

Please click the button below to confirm that you have read, understood, and will adhere to all Health & Safety requirements for the event. Compliance is mandatory for all exhibitors.

Sign Form

Please complete the form below to showcase your company at the Ice Cream and Artisan Food Show through our website, marketing emails, and show guide. Once submitted, you’ll also receive a media pack with marketing content to help you promote your participation in the show.

Please complete the form by 30th November 2025.

Click the button below:

Submit Form

Please click the button below to register for exhibitor passes for yourself and your staff, or to update any existing registrations. For any questions, email kashif@ice-cream.org.

Book Exhibitor Passes

The eGuide, issued by the Association of Event Venues (AEV), defines the recognised code of practice for health, safety, and operational standards within UK venues. The National Exhibition Centre (NEC) in Birmingham operates in accordance with this eGuide. Therefore, all exhibitors are required to comply fully with its guidelines to ensure adherence to venue regulations and industry best practice.

Click the button below to view this eGuide.

e-Guide

All orders for utilities, services, and other essentials must be placed directly with the venue. Please click the button below to be directed to the NEC website.

If this is your first time ordering, you will need to create an account. Once your account is set up, you can submit your requirements easily.

For any issues or questions, please contact Jane Stenson at jane.stenson@necgroup.co.uk.

Online Order Form

Build Dates:

  • Monday 2nd February 2026

  • Hours: 8:00 AM – 10:00 PM

  • Your shell scheme stand will be ready from 8:00 AM on Monday, 2nd February 2026. On this day, you will be able to stock and prepare your stand until 10:00 PM.

Deliveries & Contractor Access:

Exhibitor Access for Unloading:

  • Exhibitors requiring access to unload their stand must also book through Voyage Control.

Overnight Lorry Parking:

  • Available for contractors in North 12.

Book Voyage Control
NEC Parking Booking – Contracters

Each exhibitor is entitled to 2 free car parking passes per stand in Car Park North 2–4. To claim your passes, please email catherine@ice-cream.org to request your promo code. Once you have received your promo code, use the button below to book your parking passes.

Book Exhibitor Parking

Visitor Hours:

  • Tuesday 3rd February 2026: 9:00 AM – 5:00 PM

  • Wednesday 4th February 2026: 9:00 AM – 5:00 PM

Exhibitor Access:

  • Exhibitors may access the hall from 7:30 AM on both Tuesday 3rd and Wednesday 4th February 2026.

Breakdown / Dismantle:

  • Wednesday 4th February 2026: 5:00 PM – 11:00 PM

  • All exhibitors must complete breakdown and clear their stands by 11:00 PM. The hall must be completely cleared and cleaned to avoid additional charges from the venue.

If you require rigging for your stand, please download the form below, complete it, and email it to sarah.emerton@necgroup.co.uk, and make sure to include catherine@ice-cream.org. to the email as well.

Download Rigging Form

If you require a forklift for your stand, please email Jane.Stenson@necgroup.co.uk , and make sure to include catherine@ice-cream.org. to the email as well.

Exhibitors who wish to provide food, beverages, or samples to visitors, either onsite or offsite consumption, must complete the Food & Beverage form. Once completed, please email the form to George.Cochrane@necgroup.co.uk, and make sure to include catherine@ice-cream.org. as well.

This ensures that all food and drink provided at the event meets safety and compliance standards.

Download Retail and Sampling Form

Please see below for helpful information and step-by-step guides designed to make your exhibitor experience as smooth and straightforward as possible. These resources provide additional details, tips, and guidance to help you prepare effectively for the event.

Keeping You Safe & Secure
NEC Parking and Traffic Information
Event Delivery and Breakdown Process
Voyage Control Guide
Voyage Control

Enter any of the stand competitions to be judged live on the day. Please submit your form by 26th January 2026.

Best New Product – Food, Packaging or Equipment
Best New Exhibitor Stand
Best Stand – Small, Medium or Large

The floor plan provided is subject to change.

Download Floor Plan

If you require a furniture for your stand, please download the catalog below, and send your requirments via email to Jane.Stenson@necgroup.co.uk , and make sure to include catherine@ice-cream.org. to the email as well.

Download Furniture Catalog

Book discounted hotel rates for yourself and your staff, subject to availability.

Book Now!

For quick and efficient lead capture, avoid the time-consuming process of manually recording visitor details. Boost your leads and improve your returns by using our lead capture system. Click the button below to complete the lead capture form.

Submit Form

Catherine McNeil – Event Organiser
📞 07525 901240 | ✉️ catherine@ice-cream.org

Mike Atkinson – Build queries & Health and Safety (NEBOSH)
📞 07931 751548 | ✉️ mike@mgasafety.com

jane Stenson – Utilities, Services, Furniture, Design and Build – Preferred Contractor

📞 07968 848011 | ✉️ Jane.Stenson@necgroup.co.uk

Need Help? We’re Here for You!
If you have any questions before or during the show, please contact:

Catherine McNeil – Event Organiser
📞 07525 901240 | ✉️ catherine@ice-cream.org

Mike Atkinson – Build queries & Health and Safety (NEBOSH)
📞 07931 751548 | ✉️ mike@mgasafety.com

jane Stenson – Utilities, Services, Furniture, Design and Build – Preferred Contractor

📞 07968 848011 | ✉️ Jane.Stenson@necgroup.co.uk

GET IN TOUCH

01332 203 333

Email ICA

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