ONLINE EXHIBITOR MANUAL

SHELL SCHEME
Please review the information below carefully and complete all required forms. This information is essential to ensure your stand design complies with the event’s health and safety regulations, venue requirements, and build guidelines. Providing these details in full and on time will help us approve your stand plans smoothly and avoid any delays during build-up.
The shell scheme only includes wall panels, the shell structure, and carpet. Please note that any additional services you require will incur extra costs.
Any tab with red text is required and must be fully completed by all exhibitors. Non-completion may lead to enforcement actions by the organisers or venue.
Any tab with blue text contains forms that must be completed if you require these services for your stand. Please review carefully to determine whether these services are needed based on your requirements.
Please complete the form below to showcase your company at the Ice Cream and Artisan Food Show through our website, marketing emails, and show guide. Once submitted, you’ll also receive a media pack with marketing content to help you promote your participation in the show.
Please complete the form by 30th November 2025.
Click the button below:
Please click the button below to register for exhibitor passes for yourself and your staff, or to update any existing registrations. For any questions, email kashif@ice-cream.org.
The eGuide, issued by the Association of Event Venues (AEV), defines the recognised code of practice for health, safety, and operational standards within UK venues. The National Exhibition Centre (NEC) in Birmingham operates in accordance with this eGuide. Therefore, all exhibitors are required to comply fully with its guidelines to ensure adherence to venue regulations and industry best practice.
Click the button below to view this eGuide.
All orders for utilities, services, and other essentials must be placed directly with the venue. Please click the button below to be directed to the NEC website.
If this is your first time ordering, you will need to create an account. Once your account is set up, you can submit your requirements easily.
For any issues or questions, please contact Jane Stenson at jane.stenson@necgroup.co.uk.
Build Dates:
Monday 2nd February 2026
Hours: 8:00 AM – 10:00 PM
- Your shell scheme stand will be ready from 8:00 AM on Monday, 2nd February 2026. On this day, you will be able to stock and prepare your stand until 10:00 PM.
Deliveries & Contractor Access:
All deliveries and contractors should use VE Door 9.2 on build days.
Exhibitors and contractors must book access through Voyage Control: Book via Voyage Control
Contractors also need to book a car park pass here: NEC Parking Booking
- Click here for information on booking a contractor car park pass
Exhibitor Access for Unloading:
Exhibitors requiring access to unload their stand must also book through Voyage Control.
Overnight Lorry Parking:
Available for contractors in North 12.
Each exhibitor is entitled to 2 free car parking passes per stand in Car Park North 2–4. To claim your passes, please email catherine@ice-cream.org to request your promo code. Once you have received your promo code, use the button below to book your parking passes.
Visitor Hours:
Tuesday 3rd February 2026: 9:00 AM – 5:00 PM
Wednesday 4th February 2026: 9:00 AM – 5:00 PM
Exhibitor Access:
Exhibitors may access the hall from 7:30 AM on both Tuesday 3rd and Wednesday 4th February 2026.
Breakdown / Dismantle:
Wednesday 4th February 2026: 5:00 PM – 11:00 PM
All exhibitors must complete breakdown and clear their stands by 11:00 PM. The hall must be completely cleared and cleaned to avoid additional charges from the venue.
If you require rigging for your stand, please download the form below, complete it, and email it to sarah.emerton@necgroup.co.uk, and make sure to include catherine@ice-cream.org. to the email as well.
If you require a forklift for your stand, please email Jane.Stenson@necgroup.co.uk , and make sure to include catherine@ice-cream.org. to the email as well.
Exhibitors who wish to provide food, beverages, or samples to visitors, either onsite or offsite consumption, must complete the Food & Beverage form. Once completed, please email the form to George.Cochrane@necgroup.co.uk, and make sure to include catherine@ice-cream.org. as well.
This ensures that all food and drink provided at the event meets safety and compliance standards.
If you require a furniture for your stand, please download the catalog below, and send your requirments via email to Jane.Stenson@necgroup.co.uk , and make sure to include catherine@ice-cream.org. to the email as well.

Catherine McNeil – Event Organiser
📞 07525 901240 | ✉️ catherine@ice-cream.org

Mike Atkinson – Build queries & Health and Safety (NEBOSH)
📞 07931 751548 | ✉️ mike@mgasafety.com

jane Stenson – Utilities, Services, Furniture, Design and Build – Preferred Contractor
📞 07968 848011 | ✉️ Jane.Stenson@necgroup.co.uk
Need Help? We’re Here for You!
If you have any questions before or during the show, please contact:
Catherine McNeil – Event Organiser
📞 07525 901240 | ✉️ catherine@ice-cream.org
Mike Atkinson – Build queries & Health and Safety (NEBOSH)
📞 07931 751548 | ✉️ mike@mgasafety.com
jane Stenson – Utilities, Services, Furniture, Design and Build – Preferred Contractor
📞 07968 848011 | ✉️ Jane.Stenson@necgroup.co.uk



