Mon, 24/02/2020 - 11:36 -- ICAAdmin

Ian Smith of MrWhippy Leeds was voted Mobiler of the Year 2020.

“This is fantastic. I don’t think its sunk in,” said a delighted Ian. “This is really good news for me, my family and the business.”

Ian was voted best Ice Cream Van (‘Mobiler’ is the trade parlance) in the Mobiler of the Year 2020, run by the Ice Cream Alliance, the UK’s ice cream industry trade association. 

Ian started serving ice creams from his Dad’s van when he was just nine years old. “I was born into the ice cream game. At 18, after passing my driving test, I started out on my own. A year-and-a-half later I had saved up enough money to buy my first van – a Bedford CF Cummins scoop van.”

Today Ian has a fleet of seven vehicles – four new Mercedes vans and three beautiful vintage ice cream vans. The business employs seven people in total in the summer months. MrWhippy Leeds in based in Crossgate in East Leeds. Its vans can be seen regularly in Temple Newsam and Roundhay Park. Ian also caters for events (weddings, parties, corporate functions, carnivals) all over Yorkshire.

For more information on MrWhippy Leeds visit:www.mrwhippy.co.uk

Ice Cream Van of the Year, known as the Mobiler of the Year, has been running for 70 years. Entrants are judged on their customer service, product quality, local community support, food hygiene excellence and a host of other attributes. All entrants are whittled down to three finalists who are interviewed by ice cream industry experts at the annual Ice Cream and Artisan Food Show. The award is sponsored by BC Underwriting.

“A big congratulations to Ian and everyone at MrWhippy Leeds who have been recognised for being the best in the business,” commented Zelica Carr, ICA CEO. “Ice cream vans have a great history in this country – and the British public view them with affection. Ian Smith shows that they also have a great future.”

For more information on ICA: www.ice-cream.org

For more information on BC Underwriting: www.bc-uw.com

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