Countdown to the Show
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Welcome
to the Only Dedicated Ice Cream Show!
The UK’s only dedicated trade show for the ice cream industry is back — and it’s here to help your business thrive.
Whether you’re already in the trade or thinking about launching your own ice cream venture, this two-day event is tailor-made for you. We know the challenges you face — rising costs, changing consumer tastes, finding reliable suppliers, and staying ahead of the competition. That’s why we’ve brought together everything you need under one roof.
From the latest equipment and ingredients to packaging, point-of-sale ideas, and expert-led seminars covering real business issues — this is where innovation meets practical solutions. Meet suppliers who understand your trade, discover products that could set you apart, and network with others who share your passion (and your pressures).
If you’re serious about ice cream, this is the show to attend. Welcome to the community that gets it — and helps you grow.
Venue: NEC Birmingham, Pendigo Way, Marston Green, Birmingham B40 1NT
Date: 3rd – 4th Febraury 2026 (Opening Time – 10:00am – 17:00)
Why
Attend?
The Ice Cream & Artisan Food Show 2027 is the UK’s only dedicated trade event for the ice cream and artisan food sector — bringing together parlours, cafés, mobilers, manufacturers and artisan businesses all under one roof. Over two action-packed days, you’ll have the chance to explore the very latest products, discover innovative flavours, and find new equipment and suppliers to help your business grow.
This is more than just a trade show. It’s a place to make connections, with over 7,000 trade visitors expected to attend from across the UK and overseas, including Europe, North America and Asia. It’s also where learning happens, with expert-led seminars and live demos designed to give you new insights, fresh ideas and practical strategies you can take straight back to your business.
The results speak for themselves: over 80% of visitors place orders at or shortly after the show, with an average order value of £32,000, and 86% of attendees hold purchasing responsibility. Whether you’re looking to boost sales, streamline your business, or stay ahead of the latest trends, the Ice Cream & Artisan Food Show is the place to do it.
Show up. Stand out. Sell more.
Regsiter Now
Click the button below to register for your free tickets — you’ll be redirected to our registration portal. If you have any questions, please contact us at event@ice-cream.org.
ICE CREAM & ARTISAN FOOD SHOW FAQs
The show is strictly for trade professionals working in the ice cream and artisan food industry, including parlours, cafés, mobilers, manufacturers, wholesalers, and distributors. It is not open to the general public.
No — entry is completely free for trade visitors. You just need to register in advance through our online portal.
Simply click the Register Now button on our website. You’ll be directed to our registration portal to complete your details and secure your free ticket.
📅 9–10 February 2027
📍 NEC Birmingham, Pendigo Way, Marston Green, B40 1NT
Yes — the show features a full programme of seminars and live demonstrations where you can learn new techniques, discover trends, and gain insights to help grow your business.
🚗 By car: Use postcode B40 1NT for Sat Nav
🚆 By train: Direct services run to Birmingham International Station, connected to the NEC
✈️ By plane: Birmingham Airport is just minutes away with a free air-rail link to the NEC
🚕 By taxi: TOA Taxis at 0121 427 8888
For any queries, please email event@ice-cream.org.