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Thursday 5th March 2026

Your Time to Shine

The ICA Award Night is the pinnacle of ice cream excellence, celebrating winners of the Golden Scoop Awards and honouring top achievements in the industry, including the Mobiler and Parlour of the Year, as well as the prestigious Marvin Benton and Guido Morelli Awards. Hosted by the Ice Cream Alliance (ICA), with over 80 years of history, this event is a highlight of the year, known for its rigorous judging process and recognition of the highest standards and innovations in the ice cream sector.

Dress Code: Black Tie
Arrival: Welcome drinks from 6:30pm
Venue: The Belfry, Lichfield Rd, Sutton Coldfield B76 9PR

Official Sponsor

AWARD CATEGORIES

Golden Scoop Awards:

Golden Scoop Awards:

A testament to creativity, flavour, and craftsmanship, this award celebrates the finest ice cream products crafted by talented artisans across the nation.

Mobiler Of The Year:

Mobiler of the Year:

Honouring the most exceptional mobilers’ who bring joy to communities with their outstanding service and delightful treats.

Parlour Of The Year:

Parlour of the Year:

Recognizing the ultimate destination for ice cream lovers, this award is given to the parlour that excels in customer experience, innovation, and quality.

Marvin Benton Award:

Marvin Benton Award:

A tribute to the remarkable Marvin Benton, this award is presented to individuals who have made significant contributions to the ice cream industry through innovation, leadership, and dedication.

Guido Morelli Rising Star Award:

Guido Morelli Rising Star Award:

Named after the legendary Guido Morelli, this award highlights the brightest emerging talents in the industry, celebrating those who are set to shape the future of ice cream.

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AWARD NIGHT FAQs

A: Fill in the form shown above.

Each ticket costs £99 + VAT

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01332 203 333

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