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MONDELEZ

The iconic Cadbury Flake 99 launched in 1920 after an employee spotted folds of chocolate running over the side of a mould and got the idea for a new product, Flake 99 was launched in 1935. Produced for the ice cream trade, the product was originally used in an ice-cream wafer sandwich, and later in a wafer cone. The way we make the crumbliest, flakiest Cadbury milk chocolate has been a guarded secret for years. Stick it in your ice cream for the Flake 99 classic, or eat it straight from the wrapper.

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